Office fruit fans are being encouraged to swap one of their everyday items for one carrying the Fairtrade mark as part of a fortnight aimed at getting consumers to rethink their shopping.
Fairtrade Fortnight kicked off this week and is themed The Big Swap, with particular emphasis on bananas and other fresh fruit.
The Fairtrade Foundation hopes to achieve one million and one swaps over the fortnight, an effort backed by major retailers.
It estimates that if all bananas sold in the UK were Fairtrade, they would generate an annual premium of more than £19 million.
In a YouGov survey commissioned by the Fairtrade Foundation, 42 per cent of people said they were happy to make Fairtrade bananas one of their everyday swaps during Fairtrade Fortnight, while 31 per cent said they would be willing to do the same with other fruit.
Bananas contain an abundance of vitamins and minerals and are a great source of natural energy, making them a great snack to enjoy in the office.








